The reality, however, is that the film business remains profitable for Kodak and other film manufacturers, and film is showing glimmers of a resurgence among professional photographers and analogue enthusiasts. Manufacturers, photographers and retailers alike report signs of a rising demand for film. But whether or not Kodak’s film business will survive bankruptcy proceedings, and whether the film market will be sustainable long-term without a hike in prices, remains to be seen. (In early May, FujiFilm announced a 20 percent price increase for all of its films that will take effect in August 2012.)